Influences on the Buyer Behaviour on Young British Females

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1. What is your age?

2. What is your profession?

This question requires an answer.

3. Are you loyal to certain brands? (if so please give examples) *

Yes

No

Comments:

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4. What influences you to buy a product? (Please tick) *

Advertisement
Word of Mouth
Packaging

Label
Celebrity endorsement
Other (please specify):

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5. Which of these people influence you to buy a product? (Please tick) *

Celebrities
Peer Group

Parents
Other (please specify):

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6. Are you loyal to certain makeup brands? If so please give examples *

This question requires an answer.

7. Have you ever recommended makeup products or brands to a friend? If yes please specify *

Yes
No

Comments:

This question requires an answer.

8. Does the price of makeup influence your purchasing decisions? *

Yes
No

This question requires an answer.

9. Are there any factors that may change your mind into switching to an alternative makeup brand? Please Specify *

10. Do you buy MAC cosmetics?

Yes
No

11. How long have you been a consumer of MAC cosmetics? Please Tick

Only in the last year
2-4 Years

Five years +
Since i started using makeup

12. How did you get into buying MAC products? (Please tick)

Gift
Advertisment

Recommendation
Other (please specify):

13. Have you ever recommended MAC to a friend?

Yes
No

14. Are you loyal to all of MAC cosmetic products or do you buy just one or two of their products? Please briefly state

15. Would you consider purchasing other cosmetic brands that are not MAC?

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